You don't need a marketing force. You need a marketing force multiplier.
Your marketing dashboard says one thing, but your pipeline and revenue say another. I diagnose what's actually going on and embed with your team to get things back on track.
Trusted by
Why Dereva
- I don't trust a report or dashboard until I've diagnosed them from first principles.
- I don't optimize for cost-per-lead. I optimize for the outcome your CFO actually asks about.
- I don't sell a playbook or framework. I build one with you.
- I'm not managing a team of account managers. I'm the analyst, strategist, and the person logged into your CRM + ad platforms.
- I don't believe AI fixes a broken process. I believe it makes a broken process fail faster.
- I don't get on a call once per week and call it “advisory.” I work with you until the numbers you care about move.
- Most agencies + employees get paid whether the number moves or not. That's usually why they stop looking closely. I don't.
Proof
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357%
ARR growth — built and led Loxo's demand gen engine end to end.
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1 → 11
Grew Loxo's marketing from the first hire to a team of 11.
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$500M+
Paid media managed across 75+ B2B SaaS clients at Refine Labs.
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77%
ACV lift — Loxo's ABM program across 210K+ ICP accounts, six straight quarters.
Case studies
Series C SaaS · 4 quarters
- Demo requests +205%
- Demo-to-SQO from 37% to 57%
- Qualified pipeline +401%
- Closed-won ARR +242%
- CAC payback held under 9 months
Series B SaaS · 5 quarters
- Demo requests +74%
- SQOs +109%
- Closed-won ARR +136%
- CAC payback cut from 37 to 11 months
How I Work
Sam KuehnleFounder, Dereva
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DiagnoseWeeks 1–2
I audit everything that's already running, deploy Affect across the full funnel, and cross-check what the dashboards say against my findings. I don't carry any assumptions forward from the last person who looked at this.
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AlignWeeks 3–4
I bring you what I found and we go through it together, building the plan from there. Nothing changes or gets implemented until we're aligned.
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Rebuild + runWeek 5 onward
I execute our plan directly. Actions are being taken every week and you get to see what's moving — and what isn't — in real time.
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Scale or hand off
Once something's working, we decide together: keep scaling it together, or I document the playbook and hand it to your team to run. Either way, you own it.
Tooling
Dereva is backed by Affect, a proprietary funnel diagnostic tool built to find exactly the kind of problems most attribution setups are built to hide.
Pricing
Self-Serve Audit
Powered by Affect
Run the diagnostic yourself with Affect — the funnel diagnostic tool I use with clients — to audit your own funnel, benchmark against peers, and get an action plan.
For teams comfortable doing the digging themselves, or who just want to see what Affect finds before going further.
View Affect pricing →White-Glove Audit
$15k, one-time
A custom audit, not a tool run. We scope it together on a discovery call — you point me at exactly what to dig into — and I take it apart end to end. Goes well beyond paid findings.
For teams who want the audit done for them, not handed a tool and a login.
Start your audit →Sprint / Retainer
$15k/mo, starting
Embedded, ongoing execution based on what the audit found — I become part of your team, not a vendor you check in with.
Starts at a 3-month minimum, then converts to month-to-month.
Let's chat →